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Dr. Morton currently is President of Viva Inc., an agricultural consulting firm, and a Board Member of AgriSol. Prior to these responsibilities Dr. Morton worked at Ciba-Geigy for 30 years. Most recently he was the New Products Manager for the Seed Treatment and Fungicides division of Ciba. During his time at Ciba-Geigy he is best known as the father of Ridomil, a fungicide with peak sales of >$400 million per year. Dr. Morton was involved in all of the major activities required to develop a fungicide for the market, including registration, long-range planning, sales training, advertising, market assessment, and basic R and D. In these various capacities, Dr. Morton made substantial contributions to the development of 12 new fungicides that in total account for more than 22% of the US market. Dr. Morton also worked for ICI in Britain. Dr. Morton received the Excellence in Industry Award in 1998 from the American Phytopathological Society for his contributions in Industry and his service as a mentor, committee member and role model. Dr. Morton received his M.S. and Ph. D. from the University of Florida and his B.S. from University of Natal. Dr. Morton has made extensive contributions to the field of plant/pest interactions via patents, scientific publications and presentations. | 