Career Information:
Began career in marketing research and shifted quickly to the world of advertising focusing on strategy and management for several packaged goods marketers Pfizer, Smith Kline Beecham, Dole, and Kraft. Agencies included Grey, Bates.
Repositioned and launched multiple cable networks including Showtime, A&E, History, AMC and Discovery Communications.
Led agency team in 1999 when Discovery Networks was named cable marketer of the year.
Winner of Bronze Effie in 2005 for Whirlpool cause marketing effort.
Winner of 2006 Media Week Media Plan of the year for "Best Use of National Broadcast" for Ambien CR.
Currently, oversees 25+ Sanofi-Aventis direct-to-consumer and professional brands. |