|
He joined Sify in April 2006, as Vice President, iWays with over 18 years of experience in marketing consumer brands and building their businesses.
As part of Ford's Asia-Pacific marketing leadership team, first in the US and subsequently in the UK, he led the development and launch of Ford's new generation of small cars, the Ford Fiesta and Ford Fusion, into markets like Australia, Japan, South Africa, and China. He was also part of the Ford India marketing leadership team and led the successful launch of Ford's Ikon, Fusion, Fiesta and Endeavour in India.
For the launch of the Ford Ikon, Siva initiated a path-breaking online promotion considered one of the leading web initiatives of that time. In his role as Vice President of the iWay cyber cafe business, he was instrumental in leading their transformation from Internet browsing centers to e-stores by introducing break-through alliances and initiatives.
In August 2006, Siva took over as President, Portals.
He is a management graduate from the Indian Institute of Foreign Trade (IIFT), New Delhi, with a successful track record of managing brands, sales, and customer service for global market leaders such as Procter & Gamble and Ford, both in India and abroad. During his career with them, he has led brand, sales and customer service teams, championing successful marketing and sales initiatives for brands such as Vicks, Pampers, Old Spice, Ford Fiesta, Ford Ikon and the Ford Endeavour.
| 