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Ty Albert has been with Guideline since 1992. He has over 25 years of marketing expertise and research management experience. He has held senior-level research positions with two major corporations and a prominent advertising agency.
Mr. Albert’s expertise covers a wide variety of industry verticals, such as Food & Beverage, Consumer Household Products, Clothing/Apparel, Jewelry, Health & Fitness and Home Appliances. His expertise includes several research techniques, such as consumer product testing; new product sales volumetric forecasting; awareness, attitudes & usage studies; price sensitivity studies; concept/product fit tests and customer/member satisfaction & loyalty studies.
Mr. Albert has served as a member of the advisory board for the Council of Marketing and Opinion Research. He has also served as President of the American Marketing Association’s National Marketing Research Council.
Mr. Albert holds a B.A. in Economics from Franklin & Marshall College (Lancaster, PA). | 