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Chief Operating Officer Trent Preszler has worked closely with owner Michael Lynne to guide Bedell through its recent transformation. He managed the design and construction of a new winery and recruited a new winemaking team, and continues to make groundbreaking innovations in brand positioning and distribution management. In 2004, Trent leveraged Michael's connections in the contemporary art world to launch a new artist series called Taste. Among other national recognition, the wine garnered praise from Oprah and Vanity Fair, and sold out virtually overnight on its way to becoming the iconic New York wine. Through his work, Trent has raised the profile of the Long Island winegrowing region to new heights, culminating recently with the recognition of Bedell as one of the 2006 "Top 10 Hottest Small Brands" in America by Wine Business Monthly. Trent grew up on a cattle ranch in South Dakota and went on to earn a Master's Diploma in Botany from The University of Edinburgh (U.K.), and a Master of Science in Agricultural Economics from Cornell University. His Cornell research was the first-ever study about marketing New York wine and received the Outstanding Thesis award from the famed Cornell College of Agriculture. Prior to joining Bedell in 2002, Trent gained experience at the Royal Botanic Garden in the U.K. and The White House Office of Science & Technology Policy in Washington, D.C. He is a contributing author to Conservation Medicine, a book about biodiversity published by Oxford University Press. | 