As president of Digitas Boston, Torrence is responsible for driving the strategy and execution of Digitas services across the office client base, and for the development of the office and its people. Torrence is also a leader in our Retail and CPG Practice areas, helping to shepherd our relationships with The Home Depot, P&G and Sara Lee.
Prior to joining Digitas in 2001, Torrence was vice president/general manager for the interactive agency Avenue A, where he was in charge of strategy, account management, media, and creative services for the New York client services operation. Previously, Torrence was a senior manager at Bain & Company, where he was a leader in the healthcare/pharmaceuticals and consumer products practice areas, and advised a broad range of clients on corporate and business unit strategy, mergers and acquisitions, new product development, and interactive strategy.
Torrence holds a B.A. in economics, with honors, from Stanford University, and an M.B.A. from Harvard Business School. |