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Tom Cuthbert is one of the leading industry voices in the battle against pay-per-click advertising fraud. He developed the Click Fraud Network, the first and largest service of its kind that advertisers use to monitor online advertising campaigns for click fraud. It's also the first service to report accurate monthly and quarterly data on the overall industry-wide click fraud threat level. Tom has spoken on the topics of pay-per-click advertising and click fraud at top industry events, including ad:tech and the Search Engine Strategies conference. He has also appeared as a click fraud industry expert on CNBC and Bloomberg television. Tom is frequently tapped by leading newspapers and magazines and his views on click fraud have appeared in the Wall Street Journal, BusinessWeek, Red Herring, Financial Times and Associated Press. As a key member of the Interactive Advertising Bureau (IAB) Click Measurement Working Group, Tom is working with Google, Yahoo!, Microsoft and top advertisers to develop the industry's first click fraud measurement standards. He also founded the Click Quality Council, which represents more than 40 leading advertisers who work together to provide advertiser input into the development of industry click quality measurement standards. In his current role as president & CEO of Click Forensics, Tom is responsible for all facets of operations, product development and marketing for the online advertising industry's #1 click fraud monitoring and data reporting service. He previously co-founded OPTIMAL iQ and led the growth of the firm as a recognized provider of web analytics services to Fortune 1000 companies. Tom was also involved in the retail and entertainment business, including serving ten years as a senior executive with a national restaurant chain. Tom has a love for basketball and works with several NBA players in marketing charitable events. He attended Texas Tech University and resides in San Antonio with his family. | 