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Tom L. Anderson is a 35 year veteran of health care and consumer products industries. He spent eleven years in various management positions for PepsiCo in its Purchase, New York headquarters and in field offices around the United States. While at Pepsi Cola, Tom was key in the development of the Pepsi Challenge program which is recognized in most business schools as a classic case study in marketing. Tom was also instrumental in the development and subsequent role out of the fast food industry marketing program that feature tear off tabs on soft drink cups. This promotional technique has become a standard in fast food restaurant marketing. Earlier in his career in consumer products, Tom managed the first test market for a product called Vaseline Intensive Care hand lotion that became the market leader and remains the market leader today. In the late eighties, Tom left PepsiCo to become a partner in an LBO of Denny’s Restaurants where he was a Senior V.P. of Marketing for a Division of Denny’s. The Company was sold two years later and Tom decided to make a career change and went to work for FHP (Now part of Pacific Care) in California. While at FHP he was Senior VP of Marketing; then moved into operations where he was COO of health plans in Nevada. In 1995 Tom was recruited by United HealthCare and moved to the corporate office in Minneapolis to serve as head of its new Government Programs division. That Division is today known as Ovations. Tom built the new organization from $300 million that had come to United HealthCare via the acquisition route to $2 billion in just five short years, and grew membership from 50,000 to nearly 500,000 during that period.. The growth was both organic and inorganic. He eventually moved from operations to Strategic Planning where he ended his career with United HealthCare in 2001 when he thought he had retired. In 2000, John Gorman, who had worked with Tom while serving as Deputy Director of Medicare services began recruiting Tom when he saw an opportunity to add an experienced health care executive to his new consulting practice which is today known as Gorman Health Group. Tom joined partnership with John in 2001 and has shared in the satisfaction of exceptional growth and success of the enterprise. Currently, as partner, Tom shares many of the executive oversight responsibilities with John and the other partners while at the same time focusing on business development opportunities for the business. While at Gorman Health Group, the enterprise has diversified and expanded into customer service, sales and marketing/lead management, distribution, financial analysis services in addition to the core services of Medicare consulting and application work for PDP’s , MA PD’s, and SNP’s. GHG is currently developing new and exciting business opportunities under Tom’s watchful eye. | 