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Todd H. Larsen is chief operating officer, Consumer Media Group. From March 2003 until February 2006, he was the president of Consumer Electronic Publishing (CEP), a unit of Dow Jones's Electronic Publishing group. In this role, he oversaw the Company's consumer Internet properties, including The Wall Street Journal Online at WSJ.com; MarketWatch.com, Barron's Online; and the Journal's network of free vertical Web sites. CEP also included MarketWatch Information Services, a licensing unit that provides data, tools and news to other Web sites and wireless devices; and the Dow Jones radio operations, including MarketWatch Radio and The Wall Street Journal Radio Network.
From 2001 to 2003, Mr. Larsen was the general manager for the division. Under Mr. Larsen's management, CEP went from a large operating loss in 2001 to positive operating income in 2005 of more than $30 million. During this period, revenues doubled, even without the acquisition of MarketWatch a year ago, which nearly doubled revenues for the group again. Mr. Larsen joined Dow Jones in September 1999 as director of strategic planning and development. Earlier, he was a senior associate in the Communications, Media and Technology practice at Booz, Allen & Hamilton in New York and he previously spent five years at Saatchi & Saatchi Advertising and Jordan, McGrath, Case & Taylor.
Mr. Larsen received a bachelor's degree from Colgate University and an M.B.A. from Columbia Business School.
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