Tim Berry is executive vice president and group leader at Merkle, responsible for co-directing the Commercial Markets Group. Berry has nearly 15 years of experience building and implementing database marketing programs and strategies for leading companies within a variety of industries, including American Express, Continental Airlines, DELL, DIRECTV, GEICO, and Hyatt Hotels. Prior to joining Merkle, Berry worked for AT&T Bell Laboratories and direct marketing agency Rapp Collins Worldwide. Berry is a frequent speaker at various database marketing and strategy forums. He holds a Master’s degree in statistics from the University of Minnesota. |