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Hawkins joined Nautilus in February 2004 as Chief Customer Officer and acquired the responsibility as Chief Marketing Officer in October 2004. He has more than a decade of selling and marketing experience. As Vice President of Sales for Levi Strauss, he reversed a seven-year decline in Dockers brand sales by introducing an innovative stain-defender product line. As national accounts sales leader for Coca-Cola Fountain, he negotiated long-term customer agreements and formed collaborative partnerships to drive customer value and encourage category growth. As director of advertising with Famous Footwear, he launched first-ever cross-promotions with other industries and created a loyalty marketing program. Hawkins has a degree from the University of Wisconsin,Whitewater. | 