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Mr. Schwalm is a 25 year veteran of the beverage industry. From 1995-2001, he was a managing member and co-founder of the South Beach Beverage Company, known as SoBe Beverage, which was acquired by PepsiCo, Inc. in 2001. Mr. Schwalm's career includes key positions with the Joseph Schlitz Brewing Company from 1968-1982 and as Group Marketing Director for the Stroh Brewing Company from 1982-1984, where he managed $100 million in marketing spending and introduced Stroh nationally in 1983. From 1985-1992 he was VP of Sales and Marketing for Dribeck Importers, the U.S. importer for Becks Beer. In 1992 Mr. Schwalm became President of Barton Beers in Chicago. He is currently CEO/President of the Thousand Islands Country Club, an exclusive golfing resort and The Preserve, a luxury residential development, both located in upstate NY. | 