|
Mr. Godfrey serves as Decision Demographics' leading analyst. He creates data products and manages projects, and has been serving clients in need of demographic and marketing research for nearly 20 years. Besides determining appropriate project methodologies and data resources, he frequently combines client data with demographic resources. He enjoys the challenge of producing custom population estimates and projections as well as compiling effective presentations from complex data analysis. Mr. Godfrey began his professional career at Decision Demographics and returned to the firm in 1998. Before his return he was the principal analyst for a market research firm responsible for analysis and modeling of large-scale consumer goods surveys. Mr. Godfrey not only has superior quantitative skills, he also has a strong user orientation developed over his five years at American Family Insurance linking market research to strategic implementation. | 