Theresa is responsible for identifying and executing strategic brand extensions for Brand Sense’s celebrity and fashion clients. Prior to her time at Brand Sense, Theresa held the position of Rights Representation Director at Corbis Corporation, where she managed intellectual property rights and commercial licensing activity for celebrity and historical personalities after stewarding its successful acquisition of The Roger Richman Agency. Previously, Theresa worked at Interbrand Corporation where she developed global corporate identity, brand architecture and packaging programs for Fortune 500 clients including Proctor and Gamble, IBM and Wachovia. She also spent several years at EMI Music, where she created and implemented national retail sales and marketing campaigns. |