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Terry McDaniel was appointed to Chief Operating Officer of the Company effective April 17, 2006. Mr. McDaniel is a highly regarded snack food industry veteran who brings the company over 20 years of consumer products leadership experience. Prior to joining the Poore Brothers team, Terry lead an exemplary track record of success in leadership roles including President and CEO of Wise Foods, Inc., an approximately $400 million snack food manufacturer and distributor, Vice President of Sales and marketing for Wise Foods, Inc. and Vice President of Sales for Haagen-Dazs Company, Inc., where he led all direct store delivery operations and trade marketing. Prior to these leadership positions, he held sales leadership positions for companies such as the Nestle Corporation, Tropicana Products, Inc and Unilever.
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