|
Terence Fugazzi is responsible for all demand generation strategies including lead generation, tradeshows and events, Web and other direct marketing activities. Fugazzi joined Allegiance after serving as the director of online marketing for Studeo, a Salt Lake City-based interactive and direct marketing agency. Prior to Studeo, he spent five years at Altiris, Inc. in management roles such as director of e-business and director of corporate marketing, helping them during their beginnings as a small Utah technology company and on through their IPO phase. Fugazzi has an extensive background in B-B and B-C marketing with an emphasis on lead generation and acquisition marketing using his strong technology background to optimize for growth as well as ROI. He earned a bachelor's degree in computer science from California State University, Northridge. | 