Tammara Anderton is responsible for all aspects of the secure mobile software and services provider’s marketing communication strategy. Having spent the last twenty years working abroad based in Zurich, Switzerland, Anderton has helped reposition large, multibillion, multi-national organizations spanning more than 120 countries as well as launching smaller, innovative start-up companies. Her primary focus was on post merger and acquisition scenarios working extensively throughout Europe, North America and Asia, where she spent three years building premier marketing programs and rolling out numerous technology brands. Anderton’s career in strategic brand development and international marketing communication, both in-house and on the agency side, has spanned numerous vertical markets including biotechnology, information technology, energy, pharmaceutical, environmental, and financial. Anderton has held international executive management positions with Saatchi-Saatchi Rowland, Zurich and OTM Brand Ltd, London; Unaxis, Ltd, Zurich; VP Bank, Vaduz, Liechtenstein. Her previous clients include multinational organizations such as Novartis, ABB, and ALSTOM. |