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Tamara Adlin is the founder and principal of adlin, inc., a customer experience consulting company, and the co-author of The Persona Lifecycle: Keeping People in Mind Throughout Product Design (with John Pruitt, Microsoft). Tamara has over thirteen years’ experience developing user-centered design and user interface design methods. She has worked with Amazon, Apple, Facebook, Zillow, DietTelevision, PetSmart, and WetPaint, among others. | 