Bo Lane joined the PDC’s training team in the spring of 2001. With over 15 years of experience training in the automotive industry, Bo has a strong knowledge base for both sales and management instruction. Currently the Lead Trainer for the PDC’s Front-End Sales program, Bo is FILES certified and also instructs numerous F&I training courses. Additionally, Bo is an active member of the National Speakers Association, the Florida Speakers Association, and the Professional Society for Sales & Marketing Training. He was a finalist for the 2005 and 2006 Best Sales Trainer Stevie Award. Bo is scheduled to complete his Master’s of Business Administration from Edinburgh Business School in May 2007. |