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Prior to founding Misukanis & Odden, Susan was the VP of Marketing at Innuity. There she led integrated sales and marketing programs that resulted in Web-infrastructure agreements with companies like IBM, CHASE, micronPC and HostPro. Prior to that she was VP of Marketing at ITRadar. She helped to launch the company and was responsible for implementing programs designed to sign-on qualified IT prospects within a condensed timeframe. Susan’s experience has led her to develop the Marketing for Results process, which drives technology companies to invest only the dollars that are necessary to quantifiably increase leads and sales.
Susan is a results-driven marketing and public relations executive experienced in successfully concepting and implementing integrated marketing programs that support business strategy and deliver return-on-investment.
Experience includes quantifiable contributions to profitability, measurably increasing sales and building positive market awareness for technology companies. | 