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Sue is a consultant at RealityCheck. Before joining Reality Check, Sue was Executive Vice President, Director of Planning at Arnold in St.Louis. She led strategic development for clients in distilled spirits, home electronics, luxury fashion and casual dining. For Jack Daniel's whiskey she travelled the world gaining the consumer understanding needed to define the brand's global advertising strategy. She instituted portfolio strategy for Brown-Forman beverages defining the mindset and role in the franchise for each of its scotches, bourbons, liqueurs, American and Canadian whiskeys. And she helped Klipsch speakers and Houlihan's restaurants understand the equities inherent in their brands. Sue's interest in the big picture grew from her experience making ads. As Executive Creative Director at Gardner she made advertising campaigns for a variety of clients including Purina, Southwestern Bell, Sears, Heath Bar, Barnes Hospital and Centerre Bank. She led new product development for clients in baked goods, candy, ready-to-drink low alcohol beverages and household products. With her agency background on both the strategic and creative sides, Sue has a rich appreciation for the power of creative thinking. She holds a bachelor of fine arts degree from Washington University School of Art. | 