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Steve has 20 years of experience negotiating and managing relationships with executive level clients across the network, agency and advertiser verticals. During his career Steve has held senior level sales and management positions at Nielsen Media Research, TNS Media Intelligence and Experian Research Services. Steve was the Executive VP/Director of Sales at IAG Research, where he was a member of IAG's 2001 Launch Team and served on their Executive Committee. Leading IAG's go-to-market sales strategy, he played an instrumental role in IAG's growth from an eight employee startup in 2001 to a more than 200 employee ad effectiveness measurement company in 2007.
Based in New York, Steve is a graduate of Syracuse University's S.I. Newhouse School of Public Communications. He is a member of the Advertising Research Foundation, and the Radio & Television Research Council. | 