Shuhei Yoshida, a 19-year Sony veteran and renowned software developer, has been with Sony Computer Entertainment America since it’s inception more than twelve years ago. Previous to this, Yoshida’s tenure with Sony Computer Entertainment Inc. took him through various high profile positions in product development and third party relations.

In March 2007, Yoshida was appointed senior vice president, product development, Sony Computer Entertainment America and is responsible for all software development activities in North America. Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. His internal product development operation includes studios in Foster City, Calif., San Diego, Calif., Santa Monica, Calif., Bend, Ore., and Salt Lake City, Utah.

Yoshida joined Sony Corporation in 1986 where he was involved in the corporate strategy group, as well as coordinating the PC business. Additionally, he was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program. Yoshida has many best-selling titles under his belt, including SCEA’s premiere online game with voice-enabled headset, SOCOM: U.S. Navy SEALs, as well as Jak and Daxter, Twisted Metal: Black® and ATV Offroad Fury. In the studio, Shu executive produced Gran Turismo, Ape Escape and The Legend of Dragoon®, among other titles. Most recently he led internal development teams in developing the largest launch line-up in videogame history for PlayStation Portable, including titles such as Twisted Metal: Head on, NBA, MLB® and ATV Offroad Fury: Blazin' Trails.

Yoshida earned his Bachelor of Science degree in economics from Kyoto University, Japan, and his master's degree in business administration from the University of California at Los Angeles.