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Shir has had responsibility for Human Resources since 2006. This key role spans a broad spectrum including organizational structure and evolution, recruitment and placement, compensation, benefits, corporate communications, training and more. With E4X since its founding in 1999, Shir has had an important part in shaping the company's culture. In her previous role as the head of marketing, she came to realize that the company's brand is elementally an expression of its people. This gave rise to a passionate interest in Human Resources which has led her to her current role. Prior to joining E4X, Shir provided marketing consulting services to a number of financial and hi-tech companies, and also held a position as a legal counsel at a real-estate organization. Shir holds an L.L.B. from Tel Aviv University, an M.B.A. from Ben Gurion University, and an advertising diploma from the International Advertising Association. | 