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Sheryl Friedman joins IXI with over 25 years experience in marketing communications and advertising. She has a track record of driving customer-focused marketing strategies and developing creative and effective ways to communicate the brand message. Most recently, Ms. Friedman served as the Vice President of Marketing for Vertis Communications in Baltimore, MD. In this role, she was responsible for leading integrated marketing for all divisions, collaborating with product management to identify new channels, and implementing the launch of a new brand. Prior to working at Vertis, Ms. Friedman was Vice President at Arnold Worldwide where she worked with leading firms including BearingPoint and ExxonMobil. She has also held senior level positions at CAIS Internet and Doner. She holds a Bachelor’s degree in Communications Studies from Northwestern University. | 