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Sharyn Barata is the Vice President of Marketing for Opinion Dynamics. Ms. Barata has over twenty years of experience in the research industry and is considered one of the nation's foremost process and market assessment energy evaluators.
Ms. Barata has experience in a wide range of research programs across the country. She was most recently involved in the creation of California's Electric Utility Industry Evaluation Framework where she concentrated on the areas of information and education programs and process-related evaluations and research. While working at Florida Power and Light, she was also responsible for setting up the initial evaluations of their entire residential DSM portfolio. Having worked as both a consultant and as a utility manager, she understands client needs and concerns from both perspectives.
She also takes a strong leadership role in professional organizations across the energy industry. Currently she serves as an elected board member and officer for the IEPEC (International Energy Program Evaluation Conference), as well as being a member of the planning committee for 15 years. She helped organized the highly successful EMACS (Energy Marketing and Customer Service) event, and is also an advisor to the newly formed BECC (Behavior, Energy and Climate Change) conference. Ms Barata is also a highly sought after speaker and moderator at conferences across the country.Sharyn is currently working out of ODC's Southern California office. | 