Seth is responsible for managing all Rainmaker client and corporate marketing efforts, including helping Rainmaker customers achieve their revenue goals through effective integrated marketing programs. Seth's background includes over 20 years of broad marketing experience in online marketing, relationship marketing, advertising, branding, marketing operations, data and analytics.
Before joining Rainmaker, Seth led the Customer Intelligence organization for Microsoft.com. There he managed web analytics, customer data, behavioral targeting and business intelligence platforms and services. Prior to Microsoft, Seth was a Global Account lead at Wunderman/Y&R where he was responsible for managing the worldwide relationship marketing activities on behalf of Microsoft's Server and Tools business group. |