Scott oversees new business and major client initiatives throughout Southern California. He has developed strategies for clients including the Disney Channel, Paramount Home Video, Sony Pictures, eUniverse, American Express, Barrington Associates, Mr. Holland’s Opus Foundation and The Daniel Pearl Foundation, among many others.
Prior to Allison & Partners Scott developed entertainment programs for The Gable Group. There he led national promotional campaigns with NBC, A&E, Columbia Pictures, MGM, New Line Cinema, Paramount Pictures, Archie Comic Publications and Malibu Comics Entertainment. Through these programs corporate initiatives have been developed for Microsoft, Travelodge Hotels, Inc., Ore-Ida Foods, Inc., Southwest Airlines, The Home Depot, the American Heart Association, Goodwill Industries International, The Leukemia & Lymphoma Society, Camp Fire Boys & Girls, The Alzheimer’s Association, and United Cerebral Palsy Associations.
Scott is a national speaker on cause-related marketing and teaches courses on public relations, cause marketing and sponsorship at UCLA. He is an active member of the Academy of Television Arts and Sciences, the Association of Professional Fundraisers Los Angeles Unified School District’s Adopt-A-School Program Council and serves on the board of directors of Interact Theater and City Scholars. He has chaired conferences on cause-related marketing including the Institute for International Research and the American Marketing Association. |