Scott is an early innovator in digital marketing techniques and systems and has led user-centered design, branding, customer research and technology initiatives for web-based marketing applications for over 12 years. Prior to co-founding SeeSaw, Scott was at Model N, where he was responsible for the user experience strategic vision and implementation for their Revenue Management applications. Prior to Model N, he was director of user experience and chief user interface architect at Blue Martini Software where he founded the company’s user experience organization and designed e-commerce and market applications used to power the digital marketing initiatives of Fortune 500 retailers and manufacturers. Prior to Blue Martini, Scott was the creative director and user interface architect for web and online sales initiatives at Oracle. Scott’s passion for the customer experience and his pioneering use of Web technologies has resulted in hundreds of millions of dollars in revenue through world-class marketing and sales applications for brands such as Bloomingdale’s, Harrah’s Entertainment, Kohl’s, Oracle, Nordstrom, Saks Fifth Avenue, Bristol-Meyers Squibb, Pfizer, Medtronic and Boston Scientific. |