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Scott Fasser - Chief Digital Strategist
Scott has 11 years of experience launching products and services in diverse industries such as e-commerce, electronic entertainment and solid waste for companies such as Amazon.com, Avenue A, Sierra On-Line and Rabanco Recycling. Most recently Scott built new customer targeting and segmentation strategies for the cross-selling group at Amazon.com including new ad formats, copy and targeting technologies. Prior to Amazon Scott successfully launched two business to business services for Avenue A, the Consulting Group and the website analytics tool Vital Signs in addition to creating the Avenue A Institute - a research and publication group focused on developing new digital marketing insights from advertising data. At Sierra On-Line, Scott was responsible for creating and launching non-traditional electronic entertainment products such as the award winning Screamin' 3D Video Card, the Software Companion for the Palm Pilot and Sierra's On-line Gaming Universe - www.WON.net. Scott received his BA in Economics and History from Trinity University in San Antonio, TX. and an MBA from the University of Washington with concentrations in Finance, Marketing and International Business. | 