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Sarah Bassett has more than 20 years’ experience in business development, marketing and consulting with information technology software providers and professional services firms. Prior to joining Certica, she was director of product marketing for enterprise portal provider Corechange (later acquired by Open Text). Prior to Corechange, Bassett was executive director of product marketing and sales development for business intelligence and analytics at Ascential Software, and assisted with the spin-off of Ascential Software from Informix Corporation. At Informix, she was director of strategy and planning for worldwide professional services. In the early 1990s, Bassett was a member of the early team at data quality pioneer QDB Solutions. Following QDB’s acquisition by data warehousing provider Prism Solutions and Prism’s subsequent acquisition by Ardent Software, Bassett held senior positions in product management and business development. She holds a BA in English and an MS in Communications from Boston University. | 