Sandra R. McLaughlin provides expert public relations, analyst relations and communications support. She is primarily responsible for managing SCG media and analyst relations as well as developing media strategies. McLaughlin has extensive experience in corporate, product, community and international programs for Digital Equipment Corporation (now HP), Bull Information Systems and Honeywell. She has developed and implemented numerous media and analyst campaigns in a variety of industries resulting in major feature stories from local business newspapers to major international journals. McLaughlin also has organized international press tours, placed executives on speaking programs at tradeshows and forums, managed press conferences, and coordinated groundbreakings and employee events. Other projects include the coordination of communications activities to support the Boston Marathon and other major sports/fundraising events. |