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Mr. Kraft is the founder of Openfirst and served as its president from inception until August 2007. He is an industry leader with over 33 years experience in the direct marketing, commercial printing, document management and merchandising industries. For 15 years Mr. Kraft held a key leadership position with Moore Corporation, at that time the world's second largest printer and provider of direct marketing services. His responsibilities included sales, sales management, marketing and marketing management in both the business forms and direct marketing operations. He helped develop the first vertical marketing group for Moore, which served the communication requirements of the automotive industry.
Mr. Kraft also served as the president of DCI Marketing, an international direct marketing database management and point-of-purchase advertising firm. His clients included General Motors, Nike, Toyota and Kraft General Foods.
In 1994, Mr. Kraft founded an on-demand printing and document management company in Milwaukee, and then founded Electronic Printing Systems (EPS) in 1996 to process complex data files for laser print/mail and electronic distribution for clients in the automotive and insurance industries. He later merged EPS into, and became president and CEO of Openfirst, a company that today employs over 400 people.
Since the founding of EPS (now Openfirst), Bob has led the development of the most sophisticated data handing capability in North America serving many of the largest companies on the continent.
Bob also serves on the Board of Directors of the City of Milwaukee Chamber of Commerce, the United Community Center (Hispanic Chamber of Commerce), the RBP Chemical Company of Milwaukee and First/Edge Solutions. He is also co-chairman of the MMAC China Council for the Metropolitan Milwaukee area.
He earned his Bachelor of Science Degree in Business Administration with a marketing major from John Carroll University in Cleveland, Ohio. | 