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Rob is a lead member of BBK Worldwide's strategic services group. Drawing on 12 years in patient recruitment, he directs or plays a major role in the development of new sales and customer relations, protocol analysis, strategic briefs, and focus groups. Rob is also an instrumental team member in the evolution of TCN e-Systems, LLC, a BBK enterprise focused on the delivery and development of Web-based solutions to support the global patient recruitment capabilities of life science companies. With strategic and creative talents and expertise, Rob also serves BBK as a principal copywriter, using his deft ability to translate the unique and often complex positionings, strategies, and messages of healthcare clients into approachable and compelling creative and copy. He has produced print ads, radio and television spots, direct mail, and brochures for the complete range of BBK clients from providers and pharmaceutical companies, to medical device companies and public health institutions. Rob has led development of patient recruitment advertising in all therapeutic categories covered by BBK, and published articles in industry trade publications, most recently International Clinical Trials. Rob holds a bachelor's degree in English from Oberlin College. Outside of BBK, he is an award-winning songwriter who actively records and performs throughout the Northeast. | 