|
Hired by Lydian Bank & Trust as their COO, Mr. Bursek facilitates the opening of Lydian's offices throughout Florida in pursuit of its mission to expand Lydian's boutique franchise into selective affluent markets.
Mr. Bursek leads Lydian Bank & Trust's branding, marketing and public relations efforts and is the lead liaison between the bank and the holding company's accounting, human resources and technology departments. Mr. Bursek joins Lydian Bank & Trust at an exciting time of growth and opportunity after more than 10 years in the financial services industry. He has spent the past five years at Lydian affiliated companies overseeing strategic areas of business including technology, operations and marketing. Most recently, Bursek held the position of Senior Vice President of Marketing and Online Strategy.
Part of a new generation of dedicated, technology-savvy and innovative banking professionals, Bursek was instrumental in the research, development and implementation of numerous "best-of-breed" technologies intended to accomplish two goals: increasing customer satisfaction while enhancing the efficiency of operations. Rich also has a strong interest in all areas of corporate communications including advertising, marketing, public relations and investor relations.
Prior to his arrival at Lydian, Mr. Bursek set a brisk pace for extraordinary achievement, heading interactive strategy and marketing teams servicing Fortune 500 companies including Bank of America, Fannie Mae, The Coca-Cola Company, Eastman Kodak, Hewlett Packard and Ford Motor Company.
Mr. Bursek graduated Summa Cum Laude from Indiana's Ball State University.
| 