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Rebekah advocates for the end user during Web development to ensure the target audience will find useful, credible information on the sites we create. With this singleminded focus, she works with clients, designers and strategists to build intuitive, content-rich sites. Rebekah also designs information architecture based on user profiling and conducts usability testing to measure site success. Result: engaging Web sites that invite you to explore immediately and instinctively and find what you need. Rebekah sharpened her Web expertise managing Internet teams and creating Web designs in the demanding financial services and health care industries. This experience has given her a powerful understanding of interactive communications infused with business smarts. An assistant vice president at Wachovia for five years, Rebekah produced large-scale projects for online retirement applications as well as for public sites such as WachoviaChampionship.com. For Allscripts/A4 Health Systems, she was a user advocate in gathering requirements and designing new Web application enhancements. Rebekah graduated from the University of North Carolina at Chapel Hill, where she received a bachelor’s in business administration from Kenan-Flagler Business School. | 