|
A seasoned marketing research professional for over 24 years, Mr. Lopez has designed and implemented research programs and reports for hundreds of customized research projects. Moreover, he has moderated over 300 focus groups. Prior to joining Phoenix Multicultural, Mr. Lopez was the Sr. Vice President of Strategy Research Corporation, a Market Facts Inc. company, where he was responsible for all qualitative research, quantitative research, and marketing. For over 16 years, Mr. Lopez was one of the primary authors of their U.S. Hispanic Market Study (the Blue book). In the 1980s, Mr. Lopez was responsible for creating the very first Spanish television Network audience research report for Univision and Telemundo. Mr. Lopez graduated from Florida International University with a Bachelor in Business Administration with a Major in Marketing, and where he also completed his Masters in Business Administration curriculum, and taught in the Department of Advertising. He is currently an adjunct faculty member at the University of Miami, teaching in Spanish for that school's Certificate in Advertising Program. Mr. Lopez also has a Masters degree in History from American Military University in Virginia | 