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Rao is the Chairman of ConceptLabs, a technology group that creates and launches information technology start ups. Previously, Rao worked at Apple Computer for ten years, where he headed various groups including the Learning Lab, one of Apple's three research labs. Rao worked on a number of research and prototype development efforts in information retrieval, case based reasoning, and organizational memory and holds patents and chaired international conferences in informatics. Rao launched and oversaw the first research project of Apple Computer in India for investigating the application of personal digital assistant technology for gathering health data by health workers. Prior to Joining Apple, Rao was a visiting faculty member at UCLA and adjunct faculty at California State University, Northridge and Chapman College. Rao has served on the founding editorial boards of Journal of Expert Systems and Journal of Telematics and Informatics. Currently he is on the Board of Councilors of NSF's Center on Multi-Media Computing at the University of Southern California. Rao serves on the boards of Magically, Magically Asia, LearnCity.com and Smartifacts. | 