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Ms. Rama Bijapurkar is a recognized thought leader on marketing strategy and consumer related issues in India and runs a strategic marketing consulting practice working across a wide range of sectors, helping organizations develop marketing strategies. In addition, she is a visiting faculty at IIM Ahmedabad. Prior to setting up her practice in 1997, she worked with McKinsey and Company as a Senior Marketing Consultant between 1995 and 1997. From 1989 to 1995 she was the Deputy Managing Director of MARG and worked from 1982 to 1987 with MODE Services, of which she was one of the founders. Ms. Rama Bijapurkar obtained a Masters in Business Administration from IIM Ahmedabad and holds an Honors degree in Physics from the Delhi University. | 