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Raghu Sugavanam has more than 25 years of experience in the software industry with a focus in deploying technology solutions for the direct marketing industry. He has managed the successful deployment of large-scale direct marketing database solutions for several Fortune 1000 companies in the healthcare, technology, finance and retail industries. Sugavanam was the founder and president of Mercantile Software Systems, a developer of a high performance database marketing system. In 1997, Mercantile Software was acquired by leading direct marketing services company Harte-Hanks, Inc. Sugavanam began his career at Engelhard Corporation, managing large systems projects for the company’s metal refining operations. He then went to AT&T, where he managed the design and implementation of the systems for billing and consumer marketing applications for millions of users. Sugavanam received a master’s degree in computer science from Rutgers University and a master’s degree in chemical engineering from Washington University in St. Louis, Mo. He is a graduate of the Indian Institute of Technology in Madras, India. | 