Peter Dille is Sony Computer Entertainment America’s senior vice president, Marketing and PLAYSTATION®Network, and reports to President and CEO Jack Tretton. Dille is responsible for all facets of the company’s marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions. In addition, Dille oversees the PLAYSTATION®Network in North America.

The newly formed PLAYSTATION®Network department is responsible for driving SCEA’s online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication. The PLAYSTATION®Network is supported by the PLAYSTATION®Store and PlayStation® Home, an innovative 3D community service powered by the PLAYSTATION®3.

Dille brings to his position more than 20 years of marketing experience, including 15 years of direct experience in the videogame industry. Previously, Dille was senior vice president of Worldwide Marketing for THQ, a publicly traded global interactive software publisher. In this role, Dille reported to the President and CEO and was responsible for overseeing the company’s global brand management strategy and product planning.

Prior to joining THQ, Dille served as senior director of product marketing for Sony Computer Entertainment America and was a key executive in the launch of the original PlayStation® console in 1995. In this role, he managed all PlayStation® advertising and oversaw all hardware, software and peripheral product marketing. Dilles eight-year tenure at Sony also included executive marketing and communications roles throughout Sonys interactive entertainment divisions.

Dille received his Bachelor of Administration degree from Rutgers University.