Paul Williams directs business development efforts in the Sunbelt region of the United States for Sun Hospitality Advisors, a division of The Plasencia Group.

Mr. Williams has more than 33 years of hospitality industry experience with a strong background in single asset and regional management of hotel operations coupled with franchise sales and transaction experience.

Mr. Williams' hospitality career began in the early 70s. He has held a variety of high ranking positions with Mariner Hotel Group, MHM Hotels, and ITT Sheraton, the latter at which he was charged with the responsibility of the entire Southwest region overseeing the operation of 34 hotels and 7,000 hotel rooms.

After an executive position with Karena Hotels PLC of England , Paul joined Starwood Hotels and Resorts Worldwide as Director of New Business and Development in 1994. During his tenure at Starwood and prior to joining Sun Hospitality Advisors, Mr. Williams managed the growth of the Westin, Sheraton, & Four Points Hotel brands throughout the Southwestern United States.