Paul is AuctionPal's Chief Marketing Officer. Paul leads the company's overall consumer acquisition, retention, and branding strategies. Paul has over 20 years experience as a marketer focused on building winning consumer marketing strategies. His clients have included brands such as Orbitz, Yahoo!, Wal-Mart, BMW, Kraft Foods, Discover Card, Fidelity, and Honda. He has broad experience in acquisition and retention marketing utilizing online, print, PR, telemarketing, broadcast, catalog, and direct mail media channels. Prior to AuctionPal, Paul held the position of Chief Marketing Officer for Gaming VC Corp, one of Europe's largest online casinos. Before Gaming VC, he was Senior Vice President of Marketing at NLG (now WTH), a premier online retailer of vacations and cruises nationwide. Earlier in his career Paul served as Vice President of Marketing at Geerlings & Wade, the largest US on-line & multi-level marketer of fine wines and Vice President of Marketing at Insurance.com. Paul received a Bachelors of Science Degree in Computer Science and Electrical Engineering from Worcester Polytechnic Institute, and his MBA from MIT's Sloan School of Management. |