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Patrick Piana is Senior Vice President, Spirits Marketing, Pernod Ricard USA. Piana joined the company in January 2007 and is responsible for driving breakthrough marketing for Pernod Ricard USA’s expanded portfolio of premium and super-premium spirits and category leaders, including Chivas Regal, Martell, Kahlúa, Malibu, Stoli, Beefeater, The Glenlivet and Jameson, among others.
In addition to leading the marketing effort behind the entire spirits portfolio in the U.S., Piana leads the development and execution of global marketing strategy for Pernod Ricard USA-owned brands, including Seagram’s Gin, Wild Turkey and Hiram Walker Liqueurs.
Piana joins Pernod Ricard USA from Moët Hennessy USA, where he served as a Senior Vice President. Prior to joining Mo?t Hennessy USA, Piana served as head of Marketing for Schieffelin & Somerset (the former U.S.-based joint venture between Diageo and Moët Hennessy’s parent, LVMH the leading global luxury goods company). Previously, he held a series of progressively responsible roles including senior marketing and sales jobs at Moët Hennessy Diageo in France. Piana began his marketing career at Philip Morris. In his previous roles, Piana and his teams have pioneered innovative approaches to brand marketing, research, event marketing, brand communications and entertainment marketing.
Piana is based in Purchase, N.Y., and is a member of the Pernod Ricard USA Executive Committee. | 