Prior to joining Phoenix in 2007, Monica was the Director of Accounts at Latin Force where she supervised strategic development for clients such as Wells Fargo, National Football League (NFL), Kraft Foods and ING. In addition, Monica held positions at Casanova Pendrill and Arvizu Advertising, key Hispanic advertising agencies, working on accounts such as Coors Brewing Company and MasterCard. Further, she was the Marketing Manager at the international joint venture, Telmex/Sprint, and Brand Manager at Capital One Financial. Monica brings a wealth of experience and talent from these engagements including business development strategies, media and promotional planning, ROI business case assessments, integrated communication platforms as well as evaluation of high end analytics such as segmentation modeling. With both a bachelor's degree from UCLA and a master's degree from Seton Hall University, Monica shares a love of academics that includes studies abroad at Oxford University and several scholastic achievements and accolades. |