Mike has extensive, global new-product and business development experience. Prior to joining the Sterling-Rice Group, he worked for the H. J. Heinz Company as general manager of Marketing for the Heinz Frozen Food Division. Mike was responsible for research, strategy development, and launch of the Boston Market line of frozen meals, which is the biggest new product launch in the history of Heinz. Prior to that, Mike directed both Trade Marketing and Business Development at Heinz. He also completed a five-year assignment for Heinz in the United Kingdom where he directed business strategy development and new product initiatives across Europe. This work resulted in numerous pan-European product launches and significant incremental business for Heinz.