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Mike has over 15 years experience in the digital and direct marketing space, notably with large integrated programs using multiple communication channels. Through the application of his professional experience, Mike provides cMarket with a deep understanding of how to develop, implement and analyze a broad range of marketing initiatives to help ensure that the nonprofit organizations, sponsors, partners and consumers that leverage cMarket's cause-based auction marketplace are achieving their goals. Before joining cMarket, Mike served as Vice President, Marketing Director at Digitas, a leading interactive marketing agency and consulting firm. During his 8 years at Digitas, Mike helped lead a variety of client engagements including, General Motors Corporation, The National Football League and Cingular Wireless. Prior to working at Digitas Mike spent almost 5 years at Arnold Communications working on the Bell Atlantic, Volkswagen and Allied Signal accounts. Mike is a member of the Ad Club of Boston and Direct Marketing Association and is an involved alumnus of the University of Vermont and Providence Country Day School. Mike lives outside Boston with his wife and three boys where he is active coaching a variety of his kid's sports teams. | 