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Mike began his direct marketing career in 1986 with Direct Media, Inc. Early in his career, Mike worked in the consumer list management division on a wide array of properties including Diners Club, Omaha Steaks, and Eddie Bauer. In the late 1980's and early 1990's, Mike went on to Direct Media's database marketing group where he was responsible for the implementation and execution of campaigns for some of the leading seminar and training mailers in the U.S. In 1992, Mike returned to list management after being promoted to an Account Executive in the business-to-business division. In 1999-2000, Mike was the Director of Database Management for Lycos, Inc. where he oversaw the sales, marketing and management of their numerous email and postal list products.
Mike Mayhew currently serves as Senior Vice President Business List Management. He is responsible for overseeing the day-to-day sales and operations in the B2B list management group which includes clients in the business merchandise, publishing, technology, seminar/training, email and Internet sectors.
Over a nineteen-year span, Mike has had direct account management dealings with some of the largest marketers in the country including SkillPath Seminars, International Data Group, Financial Times/FT.com, Iomega, Staples, Crain Communications, National Seminars, TechTarget, and Symantec.
Mike is a graduate of Ithaca College where he received a Bachelor of Science in Business Administration. | 