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Mike Kust manages communications, public relations and brand management on a global scale, as well as all knowledge management initiatives. He also oversees the design and production of all Carlson Marketing events. Over the past five years, Kust has created a new product development team, launched the business strategy consulting practice, and participated in a business development role on many client opportunities. Prior to joining Carlson Marketing he held leadership positions in marketing, advertising, public relations and online publishing. Kust completed executive management programs at the Kellogg School of Business, Northwestern University, and the Carlson School of Management at the University of Minnesota. Kust sits on several advisory boards in the sales, marketing and communications circles. The next big idea is Connections that Count.’ We as consumers are bombarded by marketing, advertising and offers of all kinds. Based on the wealth of information and the sophisticated data mining that exists, don’t you think companies could make just ONE of these offers RELEVANT? A memorable marketing program makes a ‘connection that counts;’ one that convinces your customer there’s value in beginning a dialogue and sharing more info with you. | 