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With over 15 years of media plan consulting and negotiating experience, Michelle is a media specialist who is dedicated, innovative, and eminently professional. The University of Tennessee graduate is known for being quite the creative thinker when it comes to media placement, which is vital in today’s ever changing media landscape. Combined planning and buying experiences on regional and national accounts enable her to weigh the strengths and weaknesses of the media mix and the ability to obtain the media goals. Before joining Kelly MarCom, she was part of National Media’s broadcast media team consulting and buying on behalf of candidates from Arnold Schwarzenegger’s 2006 California Gubernatorial race, President Bush’s 2004 U.S. Presidential campaign and several races in 2002 including Elizabeth Dole’s campaign.
As a senior member of the media team at McKinney & Silver, her strong negotiating skills benefited clients as varied as Audi of America, Royal Caribbean Cruise Lines, Wachovia, and Ben & Jerry’s. Her experience has aided in the development of regional and national media plans, and the achievement of lower costs as compared to SQAD’s national cost, and the ability to obtain added value outside the expectations of the media plan. | 